Global Online Gambling Benchmarking Study – 2016/2017 Edition – Research and Markets

8 Profit before tax

- Product-related benchmarks, such as product/vertical split,

cross-selling, breakdown of betting revenues by type of sport

Part 1 – Online gambling trends and hot topics

26 Danish online gambling market

The report offers a comprehensive analysis and benchmarking of key

performance indicators (KPIs), key business figures, relevant margins,

and much more to enable executives in the online gambling industry to

improve both controlling and operations.

- Analyses of financial results, such as EBITDA, EBIT, including

comparison of margins.

- Expense/costs benchmarks and margins, such as marketing, staff costs

Part 3 – Key financial results benchmarks

Companies Mentioned

- Twitter

- Strategic issues – Strategic topics, such as overall industry climate,


9 Marketing

23 Affiliate marketing benchmarking

20 Lotto, numbers games, – product benchmarking

2 Key trends and topics

The report offers unprecedented insights into the industry:

- Facebook

Part 6 – Product-related benchmarks

25 French online gambling market

11 Research and development

Part 5 – Player/customer-related benchmarks

Part 8 – Regions and regulated markets analyses

19 Casino games/offers – product benchmarking

16 Betting-related benchmarks

7 Operating profit / EBIT

10 Staff costs

Related Topics: Online


Part 7 – Marketing-related benchmarks and analyses

- More product-related topics and benchmarking – Growth potential for

selected products, benchmarking of product offers, such as number of

football bets, casino games, lotto and numbers games

- More marketing benchmarks – Social benchmarks (e.g., number of

Facebook Likes and Twitter Followers, …), SEO benchmarks (e.g., Google

ranking analyses), affiliate marketing benchmarks (e.g., top 30 online

gambling advertisers/brands on affiliate websites)

13 Revenue per player – ARPUs

- In-play/live betting benchmarks, such as in-play/live betting’s share

of total revenue, in-play/live betting gross revenue margins

- Google

3 Mobile gambling in the spotlight

22 SEO benchmarking – which operators are doing the best job in SEO?

5 Revenue related benchmarks

- Revenue growth benchmarks are broken down by products/verticals.

1 Introduction

24 Overview and comparison of regulated markets

12 Active players/customers

- Geographical analyses, such as the level of internationalisation and

geographical diversification.

Key Topics Covered:

4 Revenue growth

21 Social marketing benchmarks

DUBLIN–(BUSINESS WIRE)–Research and Markets has announced the addition of the “Online

Gambling Benchmarking – 2016/2017 edition” report to their


- Mobile business benchmarks, such as mobile share of total online

business,mobile share of total online casino/gaming business

Part 4 – Expenses/costs benchmarks

Part 2 – Growth benchmarks

15 Overview, comparison, and growth development

- In-depth mobile gambling focus – We have added still more analyses of

the mobile gambling business in order to cover the full range of

relevant mobile KPIs

- Current data and KPIs as well as historical data back to 2007 – Our

benchmark analyses are based on the most recent data and KPIs and also

trace long-term developments as far back as 2007.

What’s new in the 2016/2017 edition:

17 In-play/live betting benchmarks

For more information about this report visit

18 Casino games revenue breakdown

- Player/customer-related benchmarks, such as active player development,

ARPUs, churn rates


14 Churn rate of active players/customers

Categories: gambling, Sport, Sport gambling

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